Direct-to-Consumer Advertising of Prescription Drugs: The Evidence Says No
نویسندگان
چکیده
There is little rationale for direct-to-consumer advertising of prescription drugs. Most new drugs offer little if any therapeutic advantage over existing products. Direct-to-consumer advertisements frequently downplay safety information. Physicians are highly ambivalent about prescribing advertised drugs requested by patients. There is no evidence that directto-consumer advertising results in any improvement in health outcomes.
منابع مشابه
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